Big Tobacco Became Big Food — And Nothing Changed... | Daniel Trevor

[Music] Back in the 80s, as you probably know, smoking was starting to go down. And so the big tobacco companies looked around and thought, "Okay, so where are we going to get our money from if smoking is going down?" They bought up the big food companies. They bought Craft, General Foods, Nabiscoco, and they brought their addiction scientists from the big tobacco companies over to the big food companies. And when I say addiction scientists, I'm not talking about scientists to get you unaddicted. It's the reverse of how do we get the person to eat the whole bag instead of half the bag. What are the what are the ingredients that we can include that will stimulate the opiate receptors of the brain? same upbeat receptors as heroin and morphine, but instead it doesn't relieve pain or get you high. It makes you crave more of the thing. So, I understand what people have a hard time making the transition. That's why I tell them, look, do little by little and um go at your own pace, but try to do it as quickly as you can because the more you do put those things in your your body, you're going to crave them more and more because carbs don't stimulate I'm sorry, carbs don't satisfy appetite, they stimulate it, right? Carbs don't satisfy appetite, they stimulate it. That's why, you know, when you eat a bunch of pasta, you're hungry in an hour or you eat a couple slices of pizza, you can't stop that pizza crust is you still want to put it in there. And um you know, it's just pretty amazing. And um you know, that way. And so I really I'm just again just trying to encourage people. See, my biggest regret is having to have this life-threatening event to place me on this path. um I would rather just continue have been a entrepreneur which I was and um you know not have to do this but I see how it's helping so many people now that it's an international bestseller. I'm hear hearing from people all over the world. I mean you don't make much money selling health and wellness books. Believe me, no matter how well it does, it's just um I become wealthy in my heart when I hear from people that wow this has changed my life. Da da da. Same thing that you get all the time. I'm sure in your YouTube feeds and um and success stories that I'm sure you you get all the time. Yeah. Oh, it is amazing. I mean, that's the reward. It is. Yeah. Well, I I made my YouTube channel just because I wanted to get certain things out there and I wanted them said in a certain way and I almost didn't do it because, you know, there were people like Dr. Baker and so on that were that were saying the things that I that I thought were important to say. But I thought, well, you know, I I sort of, you know, maybe I'll just do it. Maybe I'm late to the game. There's already people out there talking about this sort of stuff. And I I was just happy with that. I just wanted I just wanted the information out there for people. And um and so I thought there was probably, you know, a little too late for me to get in because, you know, it's already sort of out there. But, you know, I decided that I I wanted to sort of, you know, put in my two cents. And and I'm glad I did because people started saying like, "Wow, I've heard this stuff before, but the way you presented it, it made sense to me." And then that's that's that's that makes perfect sense, too, because, you know, I may listen to someone and be like, "Oh, that makes sense." Or listen to someone else. It could be saying the same information, but it doesn't quite hit. And so, you know, they might say something someone else, and they're like, "Okay, well, that's interesting." But, and then someone else might say it in a different way. like very similar information but presented in a different way or maybe make a couple little points and insights that are are unique to them that someone says like okay that makes sense now and they start doing that and that's why I encourage so many people you know it's not me I'm not special it's just that you know the way I say it is going to resonate with certain people that that may not you know that other people may not resonate with and so that's why I try to encourage people like yourself and everyone else is like we need to get more voices out there because everyone's going to say this and present this in a slightly different manner and it's going to make more sense to people, you know, from that. And so I I sort of realized that, but my whole point, I just want to get this information out there. I sort of did all the videos that I wanted to talking about the different topics that I thought were important and I sort of went like, I'm sort of done. I sort of said everything I wanted to say personally and, you know, maybe I should just leave it. I didn't want to like clog up my YouTube channel with a whole bunch of videos that were just, you know, nonsense. And then and I would drown out the ones that I thought were the most important. And so I I was thinking about just stopping that. But then I had, you know, more opportunities to interview people like yourself and more people reached out and then there were people that like I really wanted to talk to. Um and so I just started doing more interviews and things like that as well and that became uh very helpful and and so I've continued on with it. But you know that was the you know that was that was the the main thing. But, you know, by doing that, you know, I've had people seeing these these results and seeing people saying, "Hey, you know, when I did this, I I weighed this much. I had these issues. I had all these problems and now all these things are gone. I've lost 80 lbs. All these sorts of things. Now, my family is doing it. My, you know, my wife is, you know, reverse her diabetes and her this and her that her autoimmunity. Our kids are doing better. All these things." and and we see it all the time, you know, 90% 95% of the comments on my videos are like that. And so then people, you know, so I started at first I'm like, oh, do I really want to keep doing this? But then when I just seeing these these comments about how many people have been benefited by this, like how do you stop? I mean, how do you how do you just say like, ah, screw it. Don't stop, brother. We need you out there. I'm telling you, all this information is incredible. Especially because you're you're a clinician. you're a doctor. I don't have any of your experience. You're what my knowledge I know a lot now, but it's dwarfed by what you know and so please don't stop that. Um, you know, at least maybe See, I'm just I'm just a lowerass street kid from Philly, right? And I'm rough around the edges and you know, there's that old saying, you can take the kid out of Philly, but you can't take the Philly out of the kid. So, that's me. And you know, I just thought, well, I'm just going to get on there and speak to people anyway because maybe they can relate. They, you know, maybe they have heart disease in their genetics. Their parents had it, their grandparents had it. And that's coming your way unless you get off the unholy trinity and start, you know, getting back to the gym, doing some exercise, that kind of thing. Um, you know, it's just really important. And I I'm I'm there with you, brother, because uh we need you. So great that you not stopped doing that because uh it's fantastic. Hey everyone, really happy to announce a new sponsor for the show and for everybody down in Australia, Stockman Steaks, who are delivering highquality grass-fed and finished pasture-raised beef and other meats, flash frozen and vacuum sealed to your door. Something I've been enjoying a lot of myself recently as well. They also have a great range of specialty items such as highfat keto mints and carnivore beef and organs mints with liver, kidneys, and beef heart as well. So, use code chaffy today for a free order of beef mints or another specialty gift along with your order at stockmanstaks.com.au and I'll see you over there. Thanks, guys. Well, you can't really, you know, like I mean people saying, "Oh, yeah, please don't stop." Like I I couldn't even if I wanted to. like it takes a lot of time and um and effort and things like that and it takes away from from work and things but it's you know I I you know you can help a lot more people this way you know in my practice I see people one-on-one and that's great and get more hands-on you know care and you know we're looking deeply into their blood work and all their different sorts of you know issues and we can do a lot of good for a lot of people but when you when you're blasting this out to you know the population at large and and getting these these videos out to people, it you can you can just help a lot more people. And um and so yeah, you really can't stop. We we really need it because here's a shocking statistic. You probably know about this. There was a study just a few years ago out of John's Hopkins and they discovered that 74% of doctors, I mean this exacerbates the situation we're in, right? 74% of doctors they found, now we're talking general practitioners, family physicians, internists, and cardiologists, 74% do not know how to properly diagnose and test for pre-diabetes or type two diabetes. It's like, what are you kidding me? That's our biggest ep epidemic. I call it the gateway disease because once you get there and you're pre-diabetic or full type two diabetic and most people that are diabetic don't know it because they you know there's so many people that can test normal because most doctors what they'll do as you know they'll test A1C fasting A1C and fasting blood glucose and even the American Diabetes Association who I wouldn't tr touch as trust as far as I could throw them. Even they say, "Hey, if you just do those two, you're going to miss a lot of people because there's a lot of people that can test normal for those two like I did and still be a raging type 2 diabetic like I was. They don't do the O GTT with insulin. This is this goes back to Dr. Joseph Craft that we talked about earlier. Oral glucose tolerance test with insulin because that way that's how I discovered it. I was on my first hour I was well beyond 200 and it was like holy moly I had no idea and then I had to start looking at my diet and everything and um you know I have all that on my website by the way for anybody wants to know about the tests what are the most important tests daniel trevor.com and um just to get the information I mean you can order them there too because I made a deal with Quest Diagnostics which have thousands of locations all over the United States but you don't have to get it from me I'm not selling anything I don't have powders or vitamins or anything like that which which is fine. I mean I you know I don't mind anybody does that. Um it's just that I would rather see people just get the tests or use this as a reference and go hey doc I'd like to get these inflammation markers. I need to know what myoparoxidase and my LP plaque 2 is and to find out if I got this smoking you know I call them smoke detectors because they would those are blood tests that and also MACR microbium creatinine ratio they can tell if you've got the soft inflamed plaque in your arteries because if you don't do that then at least you should at least get a CAC scan score CAC cardio um coronary artery calcium score or a CINT uh corateed intimidate thickness test and so you know what's going on you know there's some great my chapter 19 I go into the whole the difference between soft dangerous plaque and the calcified plaque what is the difference aren't they both dangerous no here's what here this and this is new science too you'd appreciate this um there was a Honda study published in uh Jack uh journal the American college of cardiology top card cardiology uh place on the planet and they showed um the people in that had echolucent plaque which is the the that's the soft dangerous plaque and the people that had echogenic plaque which is the calcified plaque. All the events heart attacks and strokes were coming from the soft plaque not the calcified plaque. And so it's the soft plaque that causes the heart attacks and strokes. However, in that next section, I I tell what the Cleveland Clinic, which is the top, you know, the rank number one globally for cardiovascular care, they discovered that, and again, this is just a few years ago, which in your industry, that's like 10 minutes ago, right? Because it takes so long for new science to get down to the front lines of the doctors, let alone how long it gets to the, you know, curriculum of the schools. And they just they say that the soft plaque is the dangerous plaque. you have calcified plaque, there's four times as much soft, dangerous, inflamed plaque than there is the calcified plaque. So, it is a good test to get because if you have an elevated score, as you know, it's supposed to be between zero and 400 and it can go way higher than that, too. Uh, but the body as you heal, it lays down calcium. And so what can happen is as you spend a year going low carb, keto, carnivore, exercise, that kind of thing, your score can go up. And that's what the science has shown. They call it the C um there was several studies, JAMAC cardiology and Cleveland Clinic and and another place I can't remember. They call it the CAC paradox. Mhm. Now, the doctors and researchers involved in the study, it wasn't a paradox to them, but they knew it would be puzzling for the patient. They go, "Wait a minute. I've been killing it this last year. I've been, you know, getting like a six-pack and I'm how can my score go up?" What happens is the body releases calcium to heal all of the lesions that are created by the u the soft inflamed dangerous plaque and it stabilizes the plaque. And so there are less because but then you verify that that I'm the perfect example of that. When I first got my my CAC scan, it was an abysmal 600, right? And I thought, okay, I'm going to get into this. I've got my low carb people. I got and then I wound up in carnivore. I'm at the gym. I got a six-pack now. HDL's 96 and my triglycerides 38, you know, A1C's 5.1. you know, everything was beautiful metabolically, but my CAC scan went my score went from 600 to 2500, which is four about four times as much. And that's because of all of the healing that I needed my this particular current meat body that I have. I needed that healing and that's the reason why. So, don't freak out. My I tell the reader in the book, don't freak out if your score goes up. Just verify that you're in good shape by all these other tests. Thought I'd add that in there, too. Yeah. No, definitely. Hey guys, just want to take a second to thank our sponsor at Carnivore Bar. I don't promote many products because honestly, all you need to be healthy is to just eat meat. For those times that you're out hiking, road tripping, or stuck at work and you want nutritious snack that is just meat, fat, and salt if you want it, the Carnivore Bar is a great option. So, I like this product. Not because it's just pure meat, but also because I want the carnivore market to thrive as well. And the more we support meat only products, the more meat only products there will be available in the mainstream. So, if this sounds like something you'd like to get behind, check it out using my discount code Anthony to get 10% off, which also applies to subscriptions, giving you 25% off total. All right, thanks guys. There's a couple things I wanted I wanted to ask as well. Um, you know, you you mentioned the glycoalix, you know, and I've seen studies like that as well where, you know, after I mean, within a couple hours after eating carbohydrates and refined carbohydrates and and sugar in particular, it it destroys the glycalix and you can actually see this in real time, it's sort of getting less fuzzy and less fuzzy and then it's flat. You don't have that protection and it's worse than smoking. Yeah. And it can and it can come back, you know, but it but if you if you keep hitting it with carbs all the time, it's just constantly destroyed. So if you're if you're doing the the the you know the recommendations I mean let's say you're doing intermittent fasting with carbs okay you destroy the glycoalics but it would rebuild um but if you're eating oh you need to have you know three meals a day and three snacks and all that sort of garbage and most of this is high carbohydrate you like it's never recovering and so you don't have that you don't have that that defense and you know I was taught in medical school that that uh nicotine itself you know one of the damaging thing from smoking was just the nicotine. So even if you're having a nicotine patch nicotine gum or or an ecigarette or whatever that itself directly damages the arterial lining and so I would they didn't mention the glycalix at the time. I don't even know if they knew about it back in 2009 when they were teaching us that. But uh either way nicotine could damage the the lining of the of the arteries. And um you know I do wonder about this you know is it is that you know is is the nicotine itself damaging the glycalates or is it causing you know specific damage and um you know and there's there's you know all these studies you know we've had you know there's people saying that well if you look at the evidence seed oils are are actually really good for you and it's like okay which studies are you looking at you know because there's a lot of industry funded studies and research and some of it's industry funded and we don't know that it's industry funed. because they don't actually have an ethics you know you know ethical you know um compass. They're trying to sell a product and um you know so the sugar company's been doing this, the tobacco companies have been doing this and other companies have been doing this to to push their product. They pay people under the table or you know silently and they don't discuss it and so they do this research supposedly independent research but it's definitely not and um we had that with the sugar companies and and cholesterol. So we also had that with this the the tobacco industry and now you've got all these studies coming out and people are saying well you know nicotine is actually really good for you. It's noatropic. It turns your brain on is all these health issues and benefits and it can I I heard one guy say that it can melt GBM brain can uh brain tumors in two days. I'm like, "Really?" Because, you know, I I've had patients with GBM who smoked, so why wasn't that melting their GBM or preventing it from ever happening in the first place? You know, they need to talk to Thomas Seafruit. Well, yeah, there's that. And, you know, I mean, certainly toxins can be used as medicine, you know, but you know, I mean, really, like, you know, so the thing with nicotine I'm curious about is like we still have these big tobacco companies. They're still the largest companies in the world. Now they own all the, you know, craft and all these massive food giants. So they're the biggest food giants. They're also the tobacco giants. And so they're they're some of the, you know, this really undercover wealthiest organizations on planet Earth and they have been for decades. And, you know, sure the tech companies are massive now as well, but the these these own commerce, you know, they're all the processed food and and vices and things like that. I mean, they they've got a strangle hold on that. And so now all of a sudden you see all these studies coming out about how how great nicotine is all of a sudden. I'm like I just I'm the cynic in me is saying like this has to be coming from them. Like I just don't I don't I I just I don't see how true possibly you know it's when the whole thing of the money you know it's just um you probably saw this several years ago Goldman Sachs. Yeah. They had one of their they had one of their analysts do a white paper and I can't remember the name of it but it was about uh creating cures is not good for the bottom line. Yeah. And the example they gave was uh the big pharma company Gilead Sciences came up with this blockbuster drug called Harvon which had a 96 to 99% cure rate for hepatitis C. I remember when that came out. Yeah. So when what happened it came out was like $12 billion and then within a couple years it was down 75% and it continued its descent after that. Goldman Sachs yelled at Gilead Science and says no don't don't do that. We don't want that. So what they would rather have had them do is come up with a pill that the patient could take once a day for the rest of their life or an infusion once a week or once a month. You know that way the the profit model is over the entire lifetime. We don't want to get rid of Come on. It's just it's insane. It's that mentality. Um just the same as that eskeeia trial and all those that you know that we were talking about earlier. Um you know there's no way that the board of directors or the CEO of the hospitals or the the cardiology clinic are going to want to see all that revenue disappear because that's how they build the new wing for the hospital. And then, you know, if that disappeared, there goes the beach house and the kids in Ivy League and the, you know, Mercedes down the Wakia. I mean, it would just all change. And we can't have that. Yeah. Well, it's like a lot of people in Washington DC right now are living off all that kind of stuff, off of other types of other types of money graft and so on. But anyway, yeah. Well, that's Yeah, that's the thing, too, is that I mean, that's that's that's really ghoullish, you know? I mean, they they're just they're turning people into things and um and uh and cattle really. They're just like, "How do we profit off of these people? How do we make more money off these people?" Like, you're destroying people's lives. And so saying, "No, we don't want to cure people of disease. We want to just have them treated for the disease so we can milk them and take more of their money over time." I mean, that that in itself is, you know, that's that's the behavior of a of a con artist. You know, you're someone who's not trying to provide a good product. You're not trying to actually do something worthwhile. You're trying to screw people over and and get money out of them because you just want their money. You don't care that it's damaging their health, you know? I mean, that's and I can understand how certain doctors and I'm sure you know, you know, I I I was just talking to a doctor friend of mine last week. He says, you know, Daniel, you know, I can tell people to do this and stop doing that, but they don't listen to me. Okay. So what you know and so a lot of people have not reached a state of need of change and demand of improvement of themselves and sometimes they need to go through a life-threatening event like I did to wake up and to take the dive and you I was fortunate to be able to you know take the dive into the science because I'm used to studying technical data all my life. So uh but people just don't have the education. there's just no. So that was the impetus behind the book because um you know there there's so many doctors they just they try and they want they and a lot of doctors I feel because I've gotten to know so many they can't be the doctor that they first set out to be right because they're working in a system that they have bosses they gota you know do this by that and they got seven minutes to see each patient and they you know they have all this computer work to do and so on. So, um I feel for some of them and uh but then there's others like you're talking about where it's just downright ghoulish the average reader of health and wellness. It's not written for doctors or scientists even though they need it more but it's written for the average person to go hey you know I have that in my family maybe I should look into this and that's basically what I did there. So, um you know that I'm I'm